Brand Heritage – 1990-1999

1990     

Chrysler /
Plymouth / DeSoto      
 

Last year for Omni and Horizon, Viper Concept appears, first Talon/Laser.

 
1991  Chrysler /
Plymouth / DeSoto
 

Robert Lutz is President, ChrysCorp. Worst year ever for American Big Three. Chrysler sells share of Diamond Star. CTC dedicated. 

1992  Willys
 
Grand Cherokee. 
1992  Dodge
 
Dodge Viper. 
1992  Chrysler /
Plymouth / DeSoto
 
Jefferson North Assembly plant opens; Production of minivan begins in Europe. Dodge Viper introduced. LH cars debut; Robert J. Eaton, Vice Chair, ChrysCorp.; Viper debuts; Integrated child safety seats. 
1993  Chrysler /
Plymouth / DeSoto
 
Robert Eaton succeeds Iacocca; Lutz President; LH cars debut, and Grand Cherokee. Last share in Mitsubishi sold. 
1994  Dodge
 
Dodge Ram truck. 
1994  Chrysler /
Plymouth / DeSoto
 
Thomas G. Denomme, Vice Chair, Robert A. Lutz, Vice Chair. First LHS models; Neon debuts. 
1995  Chrysler /
Plymouth / DeSoto
 
Cirrus and Stratus debut. Blue Ribbon emblem revived. 
1996  Chrysler /
Plymouth / DeSoto
 

Market share is 16.2%--highest since 1957; Minivans are redesigned; Prowler debuts; Sebring convertible debuts; Headquarters in Auburn Hills officially opened. 

1998  Daimler Benz
 
Merges with Chrysler Corp. 
1998  Chrysler /
Plymouth / DeSoto
 
Thomas Stallkamp, President, ChrysCorp. New LH and LHS models, Durango, 300M, and Grand Cherokee bow. Chrysler merges with Daimler Benz to make DaimlerChrysler, Jürgen Schrempp becomes Chairman, Robert Eaton becomes Vice Chair, Bob Lutz retires.


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Walter P. Chrysler Museum

One Chrysler Drive | CIMS 488-00-00
Auburn Hills, MI 48326-2778 USA
Phone: 248.944.0432 | Fax: 248.944.0460
kfs1@chrysler.com

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