|
1980
|
Nash |
Eagle is introduced—4WD passenger car; Renault buys minority share in AMC.
|
| 1980 |
Chrysler /
Plymouth / DeSoto
|
Guarantee Loan Act passed; Marine Division sold; Chrysler sells less than 765,000 cars. The Imperial is briefly revived. All US automakers are in the red.
|
| 1981 |
Chrysler /
Plymouth / DeSoto
|
K-car production begins. Defense Division sold. Gerald Greenwald Vice Chair, Harold Sperlich, President. |
| 1982 |
Chrysler /
Plymouth / DeSoto
|
Chrysler revives the convertible in the form of the Chrysler LeBaron. |
| 1983 |
Nash |
Renault Alliance introduced.
|
| 1983 |
Chrysler /
Plymouth / DeSoto
|
Loan guarantees paid off. Minivan introduced. Last year for the slant six. A Shelby Charger is introduced. |
| 1984 |
Willys |
Cherokee XJ introduced, named 4 x 4 of Year by 3 Off Road Magazines.
|
| 1984 |
Chrysler /
Plymouth / DeSoto
|
Chrysler buys part of Maserati. Daytona/Laser sport coupes introduced.
|
| 1985 |
Chrysler /
Plymouth / DeSoto
|
Greenwald, Chair Chrysler Motors, Bennett E. Bidwell, Vice Chair, ChrysCorp, Sperlich, President ChrysMotors. H Body Dodge Lancer and Chrysler LeBaron GTS Hatchbacks debut. |
| 1986 |
Willys |
Jeep Wrangler introduced.
|
| 1986 |
Chrysler /
Plymouth / DeSoto
|
7/70 Warranty program. |
| 1987 |
Willys |
AMC and AMC Jeep bought by Chrysler.
|
|
1987
|
Chrysler /
Plymouth / DeSoto
|
Chrysler buys AMC and Lamborghini; Eagle introduced, re-enters European market; Portofino show car introduced, precurser of the cab forward designs; Robert S. Miller, Vice Chair, ChrysCorp, Bidwell, President, Marketing, ChrysMotors, Robert A. Lutz, Pres, Operations, ChrysMotors.
|
| 1988 |
Chrysler /
Plymouth / DeSoto
|
Diamond Star, joint venture with Mitsubishi, begins. Greenwald, Vice Chair, ChrysCorp, Miller, Exec VP and CFO ChrysCorp, Bidwell Chair, ChrysMotors; Chrysler offers first airbags as standard equipment. Dodge Dynasty introduced.
|
| 1989 |
Chrysler /
Plymouth / DeSoto |
Chrysler signs agreement with Steyr-Daimler-Puch to build minivans in Europe. Maserati TC introduced. Last year for Reliant and Aries.
|