Brand Heritage – 1970-1979

1970   

Willys Quadratrac introduced; AMC acquires Jeep, makes it Jeep Corp, a subsidiary of AMC.

1970  Nash

Hornet replaces Rambler American. The Hornet subsequently is calved (and then chopped) to make the Gremlin, the Eagle, and the Concorde; Gremlin is first US built sub compact.

1970  Chrysler /
Plymouth / DeSoto 
Chrysler begins to sell Mitsubishi cars and trucks in US. Hurst modified Chrysler 300-H offered. Plymouth offers Duster coupe and the Road Runner Superbird “Winged Warrior.” Plymouth Cricket imported from Britain.

1971  Chrysler /
Plymouth / DeSoto
  
Chrysler buys share of Mitsubishi. Emission controls tighten. Last year for SIMCA. Last convertibles built.
1972  Willys AMC built V8s available on Jeep vehicles.

1973  Dodge  Dodge Club Cab pick-up.

1973  Chrysler /
Plymouth / DeSoto
 
Rootes is now Chrysler. First OPEC oil crisis. 

   

1974  Willys  Jeep Cherokee debuts.
  
1974  Chrysler /
Plymouth / DeSoto
  
Barracuda discontinued.
1975  Nash 

Pacer, first US wide subcompact.

1975  Chrysler /
Plymouth / DeSoto
  
John J. Riccardo Chairman, Eugene Cafiero President. Cordoba debuts, Imperial discontinued. 

   

1976  Chrysler /
Plymouth / DeSoto
 
Aspen and Volare debut. Plymouth Arrow is imported from Mitsubishi.

1978 

Dodge  1979 Dodge introduces the Li’l Red Express (total of 7200 built).
1978  Chrysler /
Plymouth / DeSoto
 
Lee A. Iacocca president. FWD Omni/Horizons; European operations sold. 

   

1979  Chrysler /
Plymouth / DeSoto
 
Iacocca Chairman, Paul Bergmoser President.


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Walter P. Chrysler Museum

One Chrysler Drive | CIMS 488-00-00
Auburn Hills, MI 48326-2778 USA
Phone: 248.944.0432 | Fax: 248.944.0460
kfs1@chrysler.com

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