Brand Heritage – 1960-1969

1960   

Chrysler / Plymouth / DeSoto         Valiant debuts. Everything but Imperial is unibody built. Slant Six replaces flathead six. Valiants feature alternators. William Newburg succeeds Colbert, who moves to chairman. Newburg lasts two months. Townsend succeeds Newburg. Valiant dominates short-lived compact stock car class.

1961  Dodge 

First all new Dodge truck in 1961.

1961 Chrysler / Plymouth / DeSoto
 
Dodge version of Valiant is the Lancer; DeSoto discontinued. Colbert resigns as chairman, succeeded by George Love, Exner replaced by Elwood Engel.
1962  Willys  Wagoneer introduced.

1962  Nash  George Romney resigns as AMC president to campaign for and win Michigan governorship.

1962  Chrysler / Plymouth / DeSoto
 
50 turbine cars built.

 

1963  Willys  Willys Motors becomes Kaiser Jeep; V6 appears on CJs.
  
1963  Nash  Entire AMC line named “Car of the Year” by Motor Trend.
  
1963  Dodge  Sub compact Dart.

1963  Chrysler / Plymouth / DeSoto
 

Dart compact debuts. 5 year/50,000 mile warranty.

1964 Dodge  Dodge A400 van.
 
1964  Chrysler / Plymouth / DeSoto  Chrysler buys a share in Rootes Group and controlling interest in SIMCA. The Barracuda beats the Mustang to market by two weeks, Richard Petty takes a first at Daytona in a Hemi Plymouth; Hillman founded in 1871 to build bicycles (first car 1907) and controlled after 1928 by the Rootes Brothers; Humber, formed by Thomas Humber about 1900; Humber bought Commer Cars Ltd who were, rather confusingly, truck builders, and then in 1928 Hillman as Rootes was formed. Humber known for the late thirties Humber Snipe and Super Snipes models which lasted until 1964; Sunbeam, like Hillman and Humber, were originally bicycle makers who produced their first car in 1900. In ’23 a Sunbeam was the first British car to win a Grand Prix. Associated with Talbot-Darracq from France, Sunbeam became part of Rootes after Sunbeam-Talbot-Darracq collapsed in ’35. The French remainder became Talbot-Lago, later part of SIMCA. Americans best know Sunbeam for the Sunbeam Alpine; Singer, another bicycle maker, built its motorized tricycle in 1901, and its first car in 1905. They pre-dated the Airflow with a concept called Airstream, and in ’48 built a model called the SM1500 which became the Singer Hunter in 1955, which featured a SOHC engine until 1958. They joined Rootes in 1956. The Singer Hunter eventually became the Hillman Hunter.

1965 

Chrysler / Plymouth / DeSoto
 

Dodge Hemi-Charger and Plymouth SuperStock debut. 

 
1966  Chrysler / Plymouth / DeSoto
 
“Street Hemi” offered.
1967  Chrysler / Plymouth / DeSoto
 
Lynn Townsend Chairman of the Board, Virgil Boyd President; Dodge Coronet R/T and Plymouth Belvedere GTX; Richard Petty wins NASCAR championship in a Plymouth.
1968  Nash  Javelin introduced; AMX introduced.

1968 

Chrysler / Plymouth / DeSoto
 
Dodge Super Bee. First Federal emission controls. 

 

1969 

Dodge 

Dodge Charger Daytona.

1969 

Chrysler / Plymouth / DeSoto
 

First year of fuselage styling. Dodge Charger Daytona built for stock car racing. A 440V8 with triple two barrels—a six pack—is available for the Plymouth Roadrunner and the Dodge Super Bee.


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Walter P. Chrysler Museum

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