Brand Heritage – 1910-1919

1910   

Maxwell and Chalmers        

Benjamin Briscoe forms United Motors out of Columbia, Brush, and Maxwell Briscoe at one time, includes 130 firms; Chalmers Detroit becomes Chalmers.

1910

Nash

Thomas Jeffery dies.

1911

Willys Paige-Detroit becomes simply Paige.
1912

Maxwell and Chalmers

United Motors collapses; 1912-1913 Columbia markets Columbia-Knight with sleeve valve engine.
1912 Hudson

Joseph L. Hudson dies.

1913 Maxwell and Chalmers Hugh Chalmers founds Saxon.


1913 Willys Duesenburg brothers (Fred 1877-1932 and August) organize Duesenburg Motors to build auto and marine engines, not cars.

1914 

Maxwell and Chalmers Jonathan Maxwell reorganizes Maxwell Briscoe into Maxwell Motors—only firm to emerge from United Motors; the firm moves to Detroit and Walter Flanders becomes head of the firm.

1914 

Willys Willys Knight founded; Company is second largest producer after Ford.
1914 Nash Jeffery introduces the Quad, a 4WD four wheel steering truck with steering at each end; Rambler cars are re-named Jeffery (in founder’s honor).

1914 

Dodge First Dodge car Model 30-35, four cylinder.

1914 

 

An Engineering Odyssey - From All-Steel to True Unit Bodies, 1914-1960 (pdf) -- Technical advances in body engineering was not necessarily a hallmark of the early Chrysler Corporation.

1915 

Maxwell and Chalmers

Saxon bought from Chalmers (Saxon expires, 1922).

1915 

Dodge 

Dodge cars are used in combat—the Army’s first gasoline powered combat vehicles—against Pancho Villa in Mexico. 

1916 

Hudson

Hudson Super Six introduced. 

1916 

Dodge 

Graham Brothers start putting truck bodies on Dodge car chassis. 

1916 

Dodge 

Chapter Two — Corporate Origins (pdf)

1917 

Maxwell and Chalmers
 

Maxwell begins leasing plant facilities from Chalmers. 

1917 

Hudson 

First Essex (a 1919 model) introduced as companion car to Hudson - an inexpensive, high performance (for the time)—55hp. 

1917 

Nash 

Charles Nash buys Jeffery. 

1917 

Dodge 

Dodge commercial vehicles appear as 1918 models. 

1918 

Maxwell and Chalmers
 

Flanders leaves Maxwell. 

1918 

Nash 

Nash is car’s new name, new models feature OHV engines; Nash world's leading producer of trucks. 

1919 

Maxwell and Chalmers 

A poor redesign of the Maxwell results in axle failures and gas tanks that break loose—thousands of unsold cars pile up.

1919 

Willys 

Willys buys out the Duesenburgs for the sake of their Elizabeth NJ factory—when ZSB and Chrysler plan a new Chrysler six cylinder car to be introduced by Willys this is the plant where they intend to produce it. Because of Willys' financial problems, this plant will be auctioned in 1922 along with the Chrysler prototype—the plant had a sign on it saying it was the home of Chrysler, the Six Cylinder Car—and bought by William C. Durant to be part of Durant Motors. Re-designed, the car debuts as the Flint in 1923 and lasts until 1927. 


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Walter P. Chrysler Museum

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